Gaabor Wins TikTok Shop Vietnam “Top Performance Mall” Award

On July 28, the TikTok Shop Vietnam Summit 2026 was held in Ho Chi Minh City, Vietnam.

Gaabor, a small home appliance brand under Jet Commerce, received the TikTok Shop Vietnam 2026 “Top Performance Mall” Award in recognition of its outstanding brand operations and strong market performance.

Other award recipients included internationally recognized brands such as Unilever, Samsung, Adidas and Deli.

As a Chinese brand expanding into international markets, Gaabor stood on the same stage as many leading global brands. This achievement not only reflects TikTok Shop’s recognition of Gaabor’s overall brand strength but also marks a new milestone in the brand’s growing influence in Vietnam.

Deepening Its Presence in Vietnam to Achieve High-Quality Growth

As one of Gaabor’s most important core markets in Southeast Asia, Vietnam has always played a strategic role in the brand’s global expansion.

In recent years, Gaabor has maintained a long-term approach to brand building while continuously investing in localized operations and product innovation. These efforts have enabled the brand to achieve rapid growth on TikTok Shop Vietnam and deliver several impressive results:

• Sales through TikTok channels increased fivefold year on year in 2026.

• Monthly sales exceeded USD 1 million.

• Three products each sold more than 10,000 units in a single month and became the best-selling products in their respective categories on TikTok Shop Vietnam.

• Gaabor ranked No. 3 on TikTok Vietnam’s best-selling home appliance list in 2025.

Localized Operations for Sustainable Growth

Gaabor’s strong performance is closely connected to its long-term commitment to localized development.

Currently, the Gaabor Vietnam team consists of core Chinese team members and local operations professionals. Local employees account for more than 90% of the team, enabling the company to establish deeply localized capabilities across brand marketing, content operations, customer service, warehousing and logistics.

In terms of product development, Gaabor continues to innovate according to the needs of Vietnamese consumers. The brand has introduced large-capacity appliances that better suit the daily habits of local families, premium metal-finish designs and macaron-inspired color options that are particularly popular among younger consumers.

In brand marketing, Gaabor continues to explore content formats that reflect the local cultural environment. Through short videos, livestreaming and collaborations with local content creators, the brand has established more authentic and continuous interactions with consumers, further strengthening brand awareness and customer trust.

It is this long-term investment in localization that has enabled Gaabor to gradually evolve from simply “selling products” to actively “building a brand.”

Receiving the TikTok Shop Vietnam “Top Performance Mall” Award is not only recognition of Gaabor’s achievements to date but also an encouragement for its future development.

The honor belongs to the past, while the journey continues. Moving forward, Gaabor will remain committed to its brand vision, “Easy Life and More.” The company will continue to deepen its presence in key markets, strengthen its product and brand capabilities, and create easier and more enjoyable everyday experiences for consumers around the world.